Go Figurative was founded in November 2008 by Sally Perry and Janine Collins. It launched as a free online platform for figurative artists. It was one of the first online social networking sites for artists and is the only one ever to have focused purely on figurative work. Today Go Figurative represents 12 leading and award-winning figurative artists and continues to offer a free platform for all figurative artists.
It has 800 members. From gallery space in Old Street, London, Go Figurative sells art directly to private collectors through exhibitions and participation in fairs and directly to corporate clients.