Bow Skills Lab: Website building and SEO basics


11 Jul 2020
Opening times:


Take part in a practical, in-depth session on website building and SEO basics, with Monika Gravagno of Facciocose. Facciocose is a London-based Physical Theatre Company who offer creative mentoring programmes, encouraging creative, innovative and sustainable businesses and empowering creative careers.

Your website is the most powerful marketing tool available to you, it should have the ability to generate sales and increase business growth. This programme teaches you how to make or improve your website, and how to implement Search Engine Optimization (SEO) to generate traffic and get visibility. This workshop will be beneficial for anyone looking to improve their digital presence, even if you already have an existing website on a different platform.

Focusses of the workshop:

    • How to choose a domain name
    • Trademark
    • Web hosting
    • Analysing pros and cons of website building platforms: (Wordpress, Squarespace, Wix, Shopify), to pick the best solution for you
    • How to structure your website: navigation menu, home page, hyperlinks
    • Full responsive website
    • What is Search Engine Optimization and Google ranking
    • Keywords: how to select your target keywords
    • Relevancy: how to use keywords in URL address, page titles, headings, page body. Snippet and meta description
    • Images: ALT tags and sizes

Bow Arts seeks to support creative professionals at all stages of their careers. In 2015 Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education. Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to Bow Arts artists and students.

About Monika Gravagno & Facciocose

Monika Gravagno is the Artist Director of Facciocose, a Theatre Company based in London. Facciocose specialises in Physical Theatre and the Creative Development of Entrepreneurship. In 2017 Facciocose was awarded by The Prince’s Trust as a Young Enterprise and Monika received two years of ongoing support from the Enterprise Programme run by The Prince’s Trust.

We are driven by the desire to inspire and guide individuals and young entrepreneurs to build creative, innovative and sustainable businesses and empowering careers. Throughout our experience in creative entrepreneurship, we found incredible guidance and practical knowledge along the way. Now we are committed to re-create this guidance, and support others in achieving their goals.

Book tickets here

Tickets £10/7 (concession rate applies to students and Bow Arts artists)


Access Information

Bow Arts Courtyard has step-free access throughout from street level, including to the accessible toilet, and is service animal friendly. This venue does not have a hearing loop system.

Accessible parking is not available on-site but blue badge parking can be found 500m away on Fairfield Road.

If you have any questions regarding accessibility at this venue or event, would like to make us aware of any access requirements that you have in advance of visiting, or would like this information in an alternate format including Easy Read, please email or call 020 8980 7774 (Ext. 3)

Travel Information

Address: 181-183 Bow Road, London, E3 2SJ
Nearest station(s): Bow Road (District and Hammersmith and City lines) is a 6-minute walk away, and Bow Church (DLR) is a 3-minute walk away.
Bus: 205, 25, 425, A8, D8, 108, 276, 488 and 8 all service the surrounding area

Bike:Bicycle parking is located at Bow Church Station. The NEAREST Santander Cycles docking station is at Bow Church Station.




Email Address: 
Event Address: 
Bow Arts Trust 183
Bow Road