• Sustainability of the environment - BUOY will donate 5% of its profits toward ocean conservation and rehabilitation research.
• Vulgar - The brand focuses on edgy 'women who run shit' and represents the feminist movement
• Cruelty-free - All clothing is vegan and ethically sourced and produced with high-quality materials.
• Diversity - Models used are from all backgrounds, with some representing LGBT+. A lot of the label will be unisex.
Target audience: Primarily females, but all genders aged 16-30. Vegan and environmentally conscious individuals
Mode of distribution: Digital, social media and the BUOY website
See the full project here: http://www.pantheradesigns.com/portfolio-buoy.html