Joanne Edwards


Location: SW London

I worked for ten years within the fashion industry for companies including French Connection and Debenhams, designing bridal dresses and womenswear before pursuing a course in millinery under Noel Stewart. Working for couture milliner Edwina Ibbotson, I developed many couture techniques such as hand dyeing and traditional craftwork. These together with my experience in fashion design, trimmings, embellishment and exclusive hand printing form a unique creative process for the client.

I strive to create beautiful, original designs which reflect the personality of the wearer, ensuring that they feel ultra-feminine.

My work typically incorporates vivid colour combinations, ethereal textures, beadwork and elegant hand-sculpted flowers.

I offer a bespoke design service as well as creating ready-to-wear collections for every occasion and bridal designs. All pieces are hand-made to an exceptionally high quality.